OUR STORY
MetroAd was founded on a simple belief: that great brands don't happen by accident — they're built by following the right course. What started as a small creative shop with big ambitions has grown into one of the Philippines' most trusted full-service marketing and advertising agencies.
We've navigated shifts in media, technology, and consumer behavior through every era — from the billboard boom to the influencer economy to the rise of AI-powered marketing. Through it all, our compass has stayed pointed at the same thing: results that matter for our clients.
Today, MetroAd operates across six service pillars — Events & Promotions, Design & Build, Digital, OOH, Eco Green, and Collaboration — each one a direction on the same compass. Together, they let us guide brands toward a 360° view of their audience and their market.
2008
MetroAd was founded in Manila as a specialist events and promotions agency.
2010
Launched Metro Advantage Outdoor Advertising. Cinema
2012
Launched our Design & Build division for brand environments and exhibitions.
2016
Established the Digital practice — creator partnerships, content, and paid media.
2019
Introduced the Eco Green pillar, embedding sustainability into every brief.
2021
Opened the Collaboration & Partnerships practice, connecting brands to new audiences.
2024
Surpassed 950 completed projects across 7+ countries in Southeast Asia and beyond.
WHAT GUIDES US
OUR VISION
To be the compass every brand trusts to navigate its way to meaningful, measurable impact.
OUR MISSION
To empower brands with creative, data-driven advertising and marketing strategies and solutions that connect and give a satisfying experience with its market and deliver measurable successful business results.
OUR GOALS
01
Deliver brand experiences that create lasting impressions, not just impressions that last a moment.
02
Champion sustainable practices in every campaign, production, and event we run.
03
Build genuine partnerships that create shared value for brands, audiences, and communities
04
Lead the industry in digital innovation, AI-assisted strategy, and measurable performance.
05
Further expand our reach across the world as the compass every growth-focused brand trusts.
OUR CLIENTS
