Metroad developed a creative direction inspired by Filipino holiday traditions, highlighting symbols of warmth, hope, and celebration.

The concept incorporated:

A custom-designed Sun Life-branded Christmas Tree
Traditional Filipino Parols (Christmas Lanterns) redesigned with Sun Life’s brand identity
A cohesive visual experience that reflected the spirit of Christmas while reinforcing Sun Life’s message of brightness and positivity


2. Design & Build: Bringing Ideas into Reality

Through Metroad’s Design & Build expertise, creative concepts were transformed into impactful physical installations across Boracay.

Scope included:

Conceptualization and design development
Custom fabrication of the Sun Life Christmas Tree
Production of branded Parol installations
Site preparation and installation management
On-ground execution and technical coordination

Each element was carefully crafted to create a visually stunning holiday landmark that visitors could experience and remember.

3. Out-of-Home (OOH) Advertising: Illuminating Boracay’s Streets

To extend the campaign beyond the main celebration venue, Metroad utilized Out-of-Home advertising solutions by transforming Boracay’s street landscape into a festive brand experience.

Sun Life-branded lantern displays were strategically installed along street lights, creating a visual journey that welcomed residents and tourists throughout the island.

The OOH activation delivered:

High-visibility brand presence in key pedestrian areas
A festive island atmosphere aligned with Filipino Christmas traditions
Continuous community engagement beyond the main event
A destination-wide reminder of Sun Life’s commitment to bringing brightness to people’s lives

Through the integration of traditional Filipino lanterns with modern branding, the streets of Boracay became part of the celebration itself.

4. Event Experience Management: A Celebration That Shined

Metroad supported the execution of the grand holiday celebration featuring:

Sun Life Christmas Tree Lighting Ceremony
New Year Countdown Celebration
Spectacular Fireworks Display
Live Concert Entertainment
Festive activities engaging guests, partners, and the community

The celebration created a seamless experience—from the first glow of the Christmas lights to the excitement of welcoming 2026.