Activation

Cherifer Cinema Screening Blocked Off: A long-running activation campaign for the exclusive screenings of blockbuster movies for specific groups such as doctors and associations in selected cinemas nationwide like Ayala, Robinsons, and SM. The idea is to connect with the brand’s target market through movie watching.

Sunlife: This was a major launch of its very own series of films featuring real-life clients’ timeless and inspiring stories that resonated well with audiences across different demographics.